There’s a new candy that is taking over this area by storm – if you haven’t had it or heard of it yet you will. I’ve only found it in one place so far (Staples of all places) but I understand it is rolling out nationwide in Target, Walgreens and a jillion others shortly. Unreal.
So I saw that this video was trending on YouTube and happened to come across the candy in the store. Felt like there was something there. Here’s where I landed today:
I played the video then we discussed the candy – I gave everyone their own bar to try. We talked about a ton of various applications to life and ministry. My big takeaway was that a video or website might get someone into the front doors of your ministry, but it all comes down to taste. If someone has a bad taste in their mouth (a parent has a poor interaction with a team member, an event doesn’t have adequate supervision, etc) all the flashy marketing, endorsements and history go out the window. And people that don’t like the taste of something (tastemakers) tell others and have incredibly negative influence. On the other hand a parent who leaves with a good taste in their mouth tell others in a hurry to try it out for themselves.
At the last minute tonight I figured out a pretty cool tie in with my talk about our small group covenant. I didn’t have a strong opening so decided to play the video for students – and talked about how this company is making a commitment to “healthy candy” and making sure all of the ingredients are organics, no artificial flavors, etc. I talked about how this is a promise between the company and you, and there is a bond of trust between the two parties. I then compared it to the covenant that we make in a small group – a covenant to be honest, accountable, courteous, loving, confidential, etc. I gave a pack of Unreal to the winners of the game and another pack to each group to split among the members of their Life Group as they discussed and signed the small group covenant.
Unreal. Used it randomly twice today. And it tastes pretty good, too!
PS: Our Staples is now almost sold out – Life Groups hit it up right after the lesson ended! Anyone from Unreal want to sponsor HSM? hahahah #getunreal