Snapchat was created to make sexting easier for everyone, even though its creators insisted (despite wide evidence to the contrary) that the popular “disappearing text” app is merely a convenient new way to connect with your friends. Well, Snapchat helped fuel an astronomical rise in sexting among young people. And as bad as that has been, meet Snapchat’s lecherous uncle…
It’s a new app called Sobrr (www.sobrr.me). According to the PR surrounding its release, Sobrr is “a new location-based mobile app where everyone you friend and everything you post expires in 24 hours.” The idea is built around an insidious promise: “If you only had 24 hours to live your life to the fullest—with no baggage from the past and no future to worry about—what would you choose to do?” Well, just as Snapchat downplayed its real purpose, buried in this hopeful description is a wink-wink descent into gutter territory. Here’s a more detailed explanation from the PR company hired to get the word out about Sobrr—you don’t need your Sherlock credentials to get the idea:
“STEP 1: GO SOMEWHERE—Set aside your baggage and go somewhere awesome — in your hometown or halfway around the world.
STEP 2: JOIN FORCES—Wherever you are, instantly discover others around you who also want to seize the moment.
STEP 3: BE EPIC—Do the things you’ve always dreamed of doing and document it on Sobrr with updates, photos, and chat messages. Others can swipe once to cheer you on.
STEP 4: MOVE ON—Everything you’ve shared and all the friends you’ve made automatically expire in 24 hours — one fine day to make it all happen (at least until you decide to try again).
• A spontaneous road trip with new friends to a destination you don’t know.
• Skinny dipping under the summer stars with cheap wine and big smiles.
• An epic Vegas bachelor party that you can’t quite remember — nor forget.
Sobrr’s creator is Bruce Yang, described as “a former Microsoft, LinkedIn, and Fitbit engineer who decided one day to build the app of his dreams.” Well, the “app of his dreams” is also the next parent’s nightmare…