Every event the question comes up: How are we getting the word out? And, of course, every few months the answers morph and change as the world of communication evolves. What we’ve learned is that there is no one answer that suffices. We have to repeatedly communicate to both kids and parents in lots of ways. We utilize our website, posters, invitation cards, text, Twitter, but far and away the most effective the past few years have been Facebook and YouTube. I work with middle school students, so some of them are not old enough or their parents do not allow them to have a Facebook page yet. However, the majority of families in our community either have a student or a parent who’s on Facebook, so we have a profile for our ministry that we update daily. The challenge is to keep up with where students are at and be creative in capturing their attention. Every week we have students make announcement videos, and when we have a special event like camp we’ll make special promo videos. Here are 2 fun, creative videos we made to promote our winter camp this year.
Kevin Mahaffy is the Middle School Pastor at Southwest Community Church in Indian Wells, CA. Check out his blog and more at http://revkevjr.blogspot.com/.