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Communication is an area of ministry that’s fickle—one season you might be incredible at it, and the very next can turn out terrible. And for some people these can happen at the same time! Here are a few ways to make sure you are getting the message out to your people well:

Know that it is almost impossible to over-communicate.
Just because you’ve made the announcement a million times doesn’t mean they’ve heard it once. Say it differently; say it loudly; say it quietly. But keep saying it.

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Shorter is sweeter.
If you can’t get a meeting done in an hour, you didn’t do a very good job using the time. If a newsletter is more than a couple of pages, you’re doing a lot of work that no one is going to read. Think ultra clear and short—it wins over clever and long every day.

Make sure the onramps are clear and easy.
If you want students to sign up for your text list or newsletter, don’t make them jump through any hoops. Make it easy and instantaneous. Same for unsubscribing…make it easy to exit. Make sure the domain you choose for your Web site is unforgettable and easy to spell; make your Facebook page simple and obvious so it can be searched and found easily.
Search your church for easy wins.
Take a look at your church bulletin this week; is there a spot you could take over to communicate about your youth ministry every week? Is there a church email blast you could be a part of? Where can your message spread this week with little or no effort and high return?

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The ParentLink: A Customizable Monthly Parent Newsletter 
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Only start what you will sustain.
One of the dark secrets of Facebook pages, newsletters, and email blasts is that too many of them die after just a few issues. We’re all for experimenting until you find what works, but make sure you make a real commitment once you do.

What other communication tips would you share with others in the comments?

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